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Is it good enough to simply meet the needs of your customers, or do you want to find exciting ways to elevate the value you bring to the table?
Martin Bonadio, Management Consultant, explains the “Voice of the Customer” (VoC), a structured communication process that begins with non-leading, clarifying and probing questions, and progresses with active listening to acquire a comprehensive gathering of information directly from the customer. Bonadio helps businesses to see what the reason behind the customer’s needs so they can develop a better solution for their customers to revolutionize the industry they support. Bonadio walks each reader, step by step, through the process of how to elevate your business operates.