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Planning Your Transformation Journey



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December 18th, 2018

Two summers ago, my family and I went on a backpacking trip in the Olympic National Forest in Washington state.  The trip started as a potential idea, then we did a large amount of research to determine the most interesting trails to hike, and we mapped out a path.  We created a packing list and determined what backpacking and camping gear we already owned and what we needed to buy or rent.  We planned our route and the distance we would travel each day, so we could plan where we would stay.  As the trip grew closer, we had to change direction and find another location to hike, due to weather and a problem with bears becoming too comfortable around humans.  We had two objectives for our trip: have a great time as a family and hike two days along the Hoh River trail and then head back out for the remaining two days.  This ensured we were able to stop and camp at specific locations along the way.  Because we planned ahead it paid off and we had an awesome family vacation.

Planning, including planning for a business transformation, does not guarantee success. An example of failed transformation is the American automobile manufacturer.  They were unable to distinguish their brand during a highly competitive environment against foreign car companies who forced cost and fuel efficiency battles.  Their transformation methodology focused on cutting costs but resulted in brand confusion.

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