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Realizing the Power of Information as an Asset

  • Peter Meyers
  • 56 minutes ago
  • 3 min read
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Information is everywhere but the value isn’t. Organizations are flooded with data, reports, and documents, yet many still struggle to translate that information into insight, action, or advantage.

The problem? Information is treated as a byproduct, not a business asset.


Today, data is more than just information; it’s a critical business asset that can drive innovation, improve decision-making, and unlock new revenue streams. The organizations that succeed are those that strategically transform raw data into actionable insights, implement effective data governance frameworks, and align their data strategies with business goals.


Award-winning examples show that when data is well-managed and used intentionally, organizations can maximize its value through advanced analytics, AI, and a data-driven culture—while navigating challenges such as security, compliance, and scalability.


From Overload to Opportunity

Most organizations don’t lack data; they lack clarity. Files are scattered across systems. Reports are outdated. Internal knowledge walks out the door when people leave. And despite modern tools, key stakeholders still say, “I can’t find what I need.”


It’s stated often that data is the “new oil,” yet many organizations either protect it so tightly no one can access it, or manage it so poorly that its value is lost. This happens when organizations are not thinking strategically about information as an asset. Instead, they become siloed and reactive resulting in outdated policies, disjointed engagement, and missed opportunities for efficiency and innovation.


When that happens, legal, compliance, and regulatory risks mount, processes lose standardization, and inefficiencies multiply. Data becomes “IT’s job” rather than the responsibility of the entire organization, and the opportunity to innovate through its value slips away.


The Case for Treating Information as an Asset

By shifting to an Information as an Asset mindset, organizations can:

  • Enable faster, data-driven decision-making

  • Reduce duplication and rework

  • Improve compliance and risk management

  • Enhance collaboration and knowledge retention

  • Increase transparency and accountability


This approach integrates three core disciplines:

  1. Information Governance – Ensuring compliance with legal and regulatory requirements, mitigating privacy and security risks, and supporting effective decision-making.

  2. Data Governance – Establishing management and accountability frameworks to improve data quality, consistency, and security while enabling analytics.

  3. Knowledge Management – Making relevant knowledge accessible and actionable to enhance learning, productivity, and competitiveness.


The result? A unified framework for organizing and deploying data that both mitigates risk and drives innovation.


Building an Information-Driven Culture

Our experience shows it is possible for an organization to both organize and deploy data as an asset—turning information chaos into clarity. When technology, governance, and people work together, data becomes a living asset, one that evolves, scales, and creates measurable value over time.


The process includes:

  1. Understanding the value and risks to your data.

  2. Establishing an information strategy that supports your organization’s purpose and operating model.

  3. Developing a roadmap for scalable systems and processes that adapt to evolving needs.

  4. Incorporating AI to augment human service delivery, improve productivity, and manage risks.

  5. Creating a culture of continuous improvement grounded in data-driven decision-making.


When Data Meets Strategy

Leading organizations don’t just store data; they use it to anticipate trends, personalize services, and respond with agility. From predictive analytics to AI, the potential is limitless, but only if the foundation is strong. Whether you are starting with file cleanup, introducing a governance framework, or implementing enterprise-wide knowledge management, the goal is the same: transform passive information into proactive intelligence.


What Could Your Organization Achieve?

Ask yourself: What could your organization achieve if your data was both organized and usable?

When you make that shift, you don’t just improve operations, you create the conditions for innovation, agility, and sustained growth.


The next step is simple: stop treating information as a byproduct. Start treating it as the strategic asset it is.

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