Digital modernization has become both a confusing buzzword and a strategic imperative. The term is often used interchangeably with digital “transformation.” We think it is important to make clear distinctions between the terms and when each should be used because the terms have strategic implications for goals, approaches, and definitions of success.
Digital modernization typically implies updating existing systems and processes with modern technology, optimizing, and refining them. On the other hand, digital transformation is a broader concept that involves a fundamental reimagining and reinvention of the entire business model, often leading to a more profound and comprehensive change.
What is Digital Modernization?
Digital modernization refers to the strategic use of digital technologies to update, enhance, and future-proof an organization's processes, systems, and infrastructure. It involves leveraging the latest advancements in technology to improve efficiency, agility, and overall business performance. It involves adopting new digital tools, technologies, and infrastructure to enhance the efficiency, scalability, and performance of existing operations.
The primary goal of digital modernization is to optimize and streamline existing business processes using digital solutions. It often involves replacing outdated systems, automating manual tasks, and integrating digital tools into existing workflows.
Key characteristics of digital modernization include:
Incremental changes: Digital modernization is typically a gradual process that involves making incremental improvements to existing systems and processes.
Focus on optimization: The main objective is to improve efficiency, reduce costs, and enhance performance by leveraging digital technologies.
Existing infrastructure: Digital modernization works within the existing technological infrastructure and builds upon it.
Tactical approach: It is often driven by specific business needs and focuses on solving immediate problems or bottlenecks.
Examples of digital modernization initiatives include upgrading legacy software systems, implementing cloud computing solutions, adopting robotic process automation (RPA), or digitizing manual paper-based processes.
Different from Transformation
Transformation involves a fundamental shift in the way a company operates, interacts with customers, and delivers value. Digital transformation drives significant changes in an organization's culture, mindset, and capabilities to remain competitive in the digital age.
Key characteristics of digital transformation include:
Strategic and holistic approach: Digital transformation encompasses all aspects of an organization, including its business model, processes, products/services, customer experiences, and organizational culture.
Customer-centricity: It focuses on delivering exceptional customer experiences and meeting evolving customer expectations through digital channels.
Disruption and innovation: Digital transformation often involves disruptive changes and embraces innovative technologies to create new business opportunities.
Long-term vision: It requires a long-term commitment to continuous improvement and adaptation to emerging technologies and market trends.
Examples of digital transformation initiatives include leveraging artificial intelligence (AI) and machine learning (ML) to gain insights from data, implementing omnichannel customer engagement strategies, developing digital platforms for new revenue streams, or establishing a culture of innovation and digital literacy across the organization.
Digital modernization is a narrower, tactical approach focused on optimizing existing systems and processes, while digital transformation is a broader, strategic shift aimed at reimagining the entire organization and its business model in the digital era.
Digital transformation is a longer and more complicated process, however, digital modernization is not a walk in the park. In fact, without careful planning, leadership, governance, process alignment, and change management, Gartner states 75% of all digital modernization implementation efforts fail globally.
The digital modernization journey is a strategic approach to weaving innovative technology throughout an organization. By understanding its definition, and differentiating it from transformation, businesses can position themselves for the right digital journey. As we continue to witness the rapid evolution of technology, the digital modernization process remains a cornerstone for organizations seeking to thrive and innovate in the 21st century.